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Imagine Entertainment's Brian Grazer announced that he'll be producing Stretch Armstrong, the movie. The project is slated to be the first production resulting in a six-year partnership deal between Universal Pictures and Hasbro. The film already has a release date of April 15, 2011 in place. A popular toy that debuted in the 1970's then was remade and relaunched in the mid 90's, Stretch Armstrong is notable because he really doesn't do anything other than, well, stretch. He's sort of an uncomfortably muscular version of those Martian Popping Thing stress-relievers, with freakish arms that can be yanked out of proportion without tearing off. It's the perfect toy for destructive little boys, and for budding sadists-in-training. |
The "fun action adventure" flick will be written by Steve Oedekerk, who has some experience with crafting characters for rubber action figures — he wrote Ace Ventura: When Nature Calls (which he also directed) and Bruce Almighty for Jim Carrey.
Stabbing in the dark as to what Oedekerk's script will entail, Grazer said in a press release, "Stretch Armstrong's an unconventional kind of super hero with a power that no one would want. It's a story about a guy stretching.
